Esselunga has decided not to expand its network of stores in recent years. The company's strategy focuses on opening large areas in strategic areas, rather than a widespread distribution throughout Italy. This has allowed Esselunga to consolidate its position in the market, focusing on product quality and customer service.
Competition in the large retail sector is very high, with numerous competitors ready to open new stores and take market share. Esselunga, therefore, has decided to adopt a strategy of consolidation rather than expansion in order to maintain its leading position in the Italian market.
In summary, Esselunga has chosen not to lengthen its store network in order to focus on product quality and customer service, maintaining its leadership position in the Italian market in a highly competitive environment.